Apex Defense Strategies is a strategic advisory firm focused on assisting companies as they grow their defense business. Apex uses decades of experience in the Pentagon, on Capitol Hill, and in industry to guide companies seeking to enter the defense market, grow their business, or trouble-shoot current programs.
Our intimate understanding of the defense acquisition system—its trends, processes, and players—and our experience driving outcomes in the government is the Apex advantage.
The government procurement system and the Department of Defense buyer is complex and opaque. With the benefit of inside experience, Apex offers the knowledge and perspective business leaders need to make decisions.
In complex, high-stakes situations, companies need a tailored, comprehensive, and dynamic plan for their business goals. Apex designs practical strategies for navigating the complicated nexus between defense needs and commercial solutions.
Whether to build relationships, advocate a position, or win business, a well-designed and executable plan to engage the right audiences can unlock great opportunities for your business.
In a crowded market, businesses must articulate their value and relevancy to the Department of Defense and Congress. Apex works alongside clients to draft the right themes and messages that resonate with the government customer.
Having a well thought-out strategy to address these opportunities is as important as ever. Our experts help clients navigate this journey.
Your operations and processes are fundamental to your company’s ability to deliver value to get you where you want your business to be.
Change management is no longer a luxury. It is a necessity. Successful businesses define and operationalize change to remain competitive.
Today’s level of disruption and pace of change is accelerating rapidly within companies, putting pressure on their execute strategies.
Defining your digital strategy is no longer optional in our fast-paced, digital world, a factor to ensure your business fully succeeds.
You help your insureds navigate the challenges life brings. Change often presents challenges. But we can help you take them on.
With medical breakthroughs, innovation, and regulatory changes, the healthcare industry today is undergoing massive disruption.
Our Government and Public Sector team brings you the complete solutions, people, and technology to help fulfill your company vision and mission.
We believe consulting is a team sport, which is why we don’t just work for you, we work with you to uncover new ideas that optimize your processes, elevate your technology, and help you compete.
Our clients and employees deserve an unmatched experience. That’s why we’re here – to provide experiences like no other. Learn more about the values that define, motivate, and guide our actions.
We didn’t start in a conference room. Instead, we started on a couch. And we’ve grown our business on a set of three building blocks. Enjoy the people you work with, have fun, and do great work yourself.
Led by Alexis Lasselle Ross, Apex Defense Strategies offers clients the perspective and currency that differentiates businesses in the defense market. Drawing upon over two decades as an executive in both the public and private sectors, Alexis offers deep expertise on the Department of Defense’s acquisition system, the U.S. defense industrial base, and the planning and execution of large-scale change within complex organizations. Most recently, Alexis advised corporate leadership at a large defense contractor on managing critical issues and navigating government business. Prior to entering the private sector, Alexis served in a variety of senior positions in both the executive and legislative branches of the U.S. government.
She has first-hand experience as a senior decision-maker in the Pentagon. She navigated the complexities of the government environment and tended stakeholder relationships to bring changes to the defense acquisition system. These changes streamlined the system and offered the Department of Defense greater access to innovative technologies. Alexis remains actively engaged in both the public policy and business communities where her expertise is relied upon by the stakeholders of the defense ecosystem.