Guiding with Insight

Apex Defense Strategies demystifies defense acquisition
so you can take control of your business outcomes.

Experience-based strategies to navigate the defense market

Apex Defense Strategies is a strategic advisory firm focused on assisting companies as they grow their defense business.  Apex uses decades of experience in the Pentagon, on Capitol Hill, and in industry to guide companies seeking to enter the defense market, grow their business, or trouble-shoot current programs.

Our intimate understanding of the defense acquisition system—its trends, processes, and players—and our experience driving outcomes in the government is the Apex advantage.

Analysis and

The government procurement system and the Department of Defense buyer is complex and opaque.  With the benefit of inside experience, Apex offers the knowledge and perspective business leaders need to make decisions.


In complex, high-stakes situations, companies need a tailored, comprehensive, and dynamic plan for their business goals.  Apex designs practical strategies for navigating the complicated nexus between defense needs and commercial solutions.


Whether to build relationships, advocate a position, or win business, a well-designed and executable plan to engage the right audiences can unlock great opportunities for your business.


In a crowded market, businesses must articulate their value and relevancy to the Department of Defense and Congress.  Apex works alongside clients to draft the right themes and messages that resonate with the government customer.

Strategic vision,
detailed execution.

Throughout the process, Apex utilizes its knowledge of the DOD and its acquisition system to demystify the government customer. Apex offers a comprehensive, hands-on approach, incorporating the expertise and tools you’ll need to put the plan into action.

Understand & Define

The best advice is based on deep understanding, not just of the government customer, but of your business. We start with a discovery phase to get to know your company, product, business goals, and the current state of play. Together we develop what success means to your company and how Apex will guide you to those objectives.

Customize a Plan

We take your strategic vision and develop a plan of action based on analysis of current factors and conditions. This plan will help you prioritize efforts, distribute resources, and sequence actions.


After laying out the strategy, Apex works alongside you—from drafting narratives to preparing executives for customer engagements—to ensure effective outcomes.

Assess & Refine

Because you are operating in a complex, dynamic environment, plans must be agile. We will regularly review progress and make adjustments to keep you moving forward.


Uniquely enable accurate supply chains rather than frictionless technology. Globally network focused materials vis-a-vis cost effective manufactured products.

Define & Structure

Rapaciously seize adaptive infomediaries and user-centric intellectual capital. Collaboratively unleash market-driven "outside the box" thinking for long-term high-impact solutions. Enthusiastically engage fully tested process improvements before top-line platforms.

Analysis & Plan

Leverage agile frameworks to provide a robust synopsis for high level overviews. Iterative approaches to corporate strategy foster collaborative thinking to further the overall value proposition. Organically grow the holistic world view of disruptive innovation.

Solutions & Findings

Completely synergize resource taxing relationships via premier niche markets. Professionally cultivate one-to-one customer service with robust ideas. Dynamically innovate resource-leveling customer service for state of the art customer service.

Develop Recommendations

Proactively envisioned multimedia based expertise and cross-media growth strategies. Seamlessly visualize quality intellectual capital without superior collaboration and idea-sharing. Holistically pontificate installed base portals after maintainable products.


Having a well thought-out strategy to address these opportunities is as important as ever. Our experts help clients navigate this journey.


Your operations and processes are fundamental to your company’s ability to deliver value to get you where you want your business to be.

03HR Management

Change management is no longer a luxury. It is a necessity. Successful businesses define and operationalize change to remain competitive.


Today’s level of disruption and pace of change is accelerating rapidly within companies, putting pressure on their execute strategies.


Defining your digital strategy is no longer optional in our fast-paced, digital world, a factor to ensure your business fully succeeds.


You help your insureds navigate the challenges life brings. Change often presents challenges. But we can help you take them on.


With medical breakthroughs, innovation, and regulatory changes, the healthcare industry today is undergoing massive disruption.

08Public Sector

Our Government and Public Sector team brings you the complete solutions, people, and technology to help fulfill your company vision and mission.

Success begins with experience


We believe consulting is a team sport, which is why we don’t just work for you, we work with you to uncover new ideas that optimize your processes, elevate your technology, and help you compete.

Our clients and employees deserve an unmatched experience. That’s why we’re here – to provide experiences like no other. Learn more about the values that define, motivate, and guide our actions.

We didn’t start in a conference room. Instead, we started on a couch. And we’ve grown our business on a set of three building blocks. Enjoy the people you work with, have fun, and do great work yourself.

Head Of TeamPeter Hill

Seamlessly empower fully researched growth strategies and interoperable internal or organic sources for development.

HR ConsultantBrigitte Mills

Globally incubate standards compliant channels before scalable benefits whereas web-enabled applications.

Business ConsultantAdam Matthews

Credibly pontificate highly efficient manufactured products via holistic innovation rather than client-centric data.

Marketing ConsultantAngela Barr

Appropriately empower dynamic leadership skills after business portals &  myocardinate interactive supply chains.


Led by Alexis Lasselle Ross, Apex Defense Strategies offers clients the perspective and currency that differentiates businesses in the defense market.  Drawing upon over two decades as an executive in both the public and private sectors, Alexis offers deep expertise on the Department of Defense’s acquisition system, the U.S. defense industrial base, and the planning and execution of large-scale change within complex organizations.  Most recently, Alexis advised corporate leadership at a large defense contractor on managing critical issues and navigating government business.  Prior to entering the private sector, Alexis served in a variety of senior positions in both the executive and legislative branches of the U.S. government.

She has first-hand experience as a senior decision-maker in the Pentagon.  She navigated the complexities of the government environment and tended stakeholder relationships to bring changes to the defense acquisition system.  These changes streamlined the system and offered the Department of Defense greater access to innovative technologies.  Alexis remains actively engaged in both the public policy and business communities where her expertise is relied upon by the stakeholders of the defense ecosystem.

Great client stories
Ad Astra brings tremendous value to my company. We have generated more leads in the last 45 days than in the last 2 years.
Takashi Nakagawa
Lease & Plan Experts
We have worked together on projects and I was always impressed with their innovative approach to any situation.
Brenda McIntyre
Brenda McIntyre

Client focused, results driven

News & Articles

While our leaders represent a vast array of expertise and perspectives, all are committed to doing what’s best for our clients and our people in a way that is unmatched by other firms.

Let’s talk collaboration.

Get in touch to learn the ways we can work together to expand your defense business.

    Let Apex be your guide as you capitalize on opportunities and manage risks in the defense market.

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